Direct Target Audience
These groups are the primary users of the project’s innovative tools and materials, directly benefiting from its objectives:
- Micro-business owners and entrepreneurs connected to local heritage who need digital skills to sustain and grow their businesses.
- Aspiring entrepreneurs from small towns and rural areas looking to establish businesses linked to cultural heritage.
- Unskilled individuals aiming to develop self-employment opportunities in heritage- related sectors.
- High school and college graduates interested in applying their knowledge and skills to entrepreneurship in the cultural heritage sector.
- Vocational education and training (VET) providers who will implement and disseminate digital and entrepreneurial training.
- Local government entities and organizations supporting the development of micro- businesses connected to local heritage.
- Technology providers and experts who can contribute to the development of digital tools and training materials for micro-businesses.
Indirect Target Audience
These stakeholders play a crucial role in supporting and disseminating the project’s outcomes:
- Wider communities and cultural heritage stakeholders who will benefit from the digital transformation of local heritage-based businesses.
- Policy makers and regional/national authorities involved in promoting entrepreneurship and digital transformation in rural areas.
- Tourism and cultural organizations that will benefit from enhanced heritage-based entrepreneurship and digital innovation.
- Future entrepreneurs and learners who will access the MOOC platform and training materials beyond the project's duration.
- EU networks and institutions promoting sustainable and digital entrepreneurship as part of broader economic and cultural policies.