Digital Marketing for Local Businesses
Overview
- This course helps small business owners promote their products online.
- Students learn how to use social media, email marketing, and search optimization tools.
- By the end, participants can design and track effective digital campaigns.
Objectives
- understand digital marketing fundamentals
- create an online presence using social media
- analyze target audiences effectively
- develop digital advertising campaigns
- measure campaign success with analytics
Glossary
SEO: Search Engine Optimization – improving website visibility in search engines.
CTR: Click-Through Rate – the percentage of users who click a specific link.
Conversion: an action a user takes that fulfills a goal, like making a purchase.
Impression: each time an ad or content is displayed to a user.
Teaching materials
Digital Marketing Toolkit (PDF)
Not available
Case studies
Boosting Local Bakery Sales with Instagram
SocialBiz Weekly
social media
small business
marketing
A bakery doubled sales using Instagram Reels and targeted local ads.
Email Campaigns that Work
Marketing Hub Blog
email marketing
strategy
Case study showing how personalization increased open rates by 45%.
The Role of Google My Business in Visibility
BizGrowth Review
local SEO
visibility
Local service providers attract new clients using free Google listings.
Case study links
- Small Business Marketing Success Stories — Link not available
- Google Business Resources — Link not available
Additional materials
Knowledge Check: Digital Marketing Essentials
Take the quiz