Inclusion and Teaching of Entrepreneurship as a Core Subject of Mainstream Education
Overview
- This course introduces foundational concepts of inclusive entrepreneurship education, using the EntreComp framework as a structuring reference.
- Students will explore digital skills as an entry point for heritage micro-entrepreneurs, covering digital presence, social media, digital finance, and cybersecurity.
- The course examines diverse learning pathways including mentorship, peer support, and lifelong learning strategies.
- By the end, students will understand how to embed values, sustainability, and ethics into entrepreneurial practices connected to local heritage.
Objectives
- understand conceptual foundations of entrepreneurship education and the EntreComp framework
- apply experiential learning strategies for early-stage entrepreneurship
- use heritage as a contextual framework for entrepreneurial learning
- integrate digital tools into entrepreneurship education
- build a digital presence including websites and Google Business profiles
- apply social media marketing basics for heritage micro-businesses
- manage finances digitally using payment and budgeting tools
- implement basic cybersecurity measures to protect business operations
- explore formal, non-formal, and informal learning pathways into entrepreneurship
- apply learning-by-doing methods and mentorship models
- develop lifelong learning habits through self-assessment and personal growth planning
- embed cultural sustainability, ethical marketing, and social value into entrepreneurial practices
Glossary
EntreComp: The European Entrepreneurship Competence Framework, identifying 15 competences across three areas: Ideas and Opportunities, Resources, and Into Action.
Experiential Learning: Learning through direct experience, reflection, and adaptation in real-world contexts.
Digital Presence: The online visibility of a business through websites, social media profiles, and search engine listings.
Google Business Profile: A free tool from Google that allows businesses to manage their online presence across Google Search and Maps.
Greenwashing: Making misleading or exaggerated claims about a business's environmental or sustainability practices.
Social Value: The broader positive impact a business has on its community and society beyond financial returns.
GDPR: General Data Protection Regulation – the EU regulation governing the collection, storage, and use of personal data.
Growth Mindset: The belief that abilities and intelligence can be developed through effort, learning, and persistence.
Teaching materials
EntreComp Framework Reference Guide (PDF)
Not available
Digital Presence Setup Checklist (PDF)
Not available
Case studies
An Olive Oil Producer Uses EntreComp for Self-Assessment
DIGIHERIT Project
EntreComp
self-assessment
heritage business
A small olive oil producer in Crete used the EntreComp framework to identify skill gaps in financial literacy and planning, leading her to seek targeted training and launch a successful online shop.
A Bakery Boosts Walk-In Traffic with Google Business
DIGIHERIT Project
digital presence
Google Business
tourism
A traditional bakery in Aveiro, Portugal saw a 40% increase in walk-in customers within three months of setting up a Google Business Profile with quality photos and customer reviews.
A Weaving Cooperative Preserves Heritage Through Digital Documentation
DIGIHERIT Project
cultural sustainability
documentation
cooperative
A weaving cooperative in rural Greece documented traditional techniques through video tutorials and a written manual, preserving knowledge while generating income through online sales.
Case study links
Additional materials
Knowledge Check: Inclusive Entrepreneurship & Digital Foundations
Take the quiz